We sat down to chat with the wonderful Olivia Sewell, mum of 2-year-old Max and baby girl Kitty, and co-owner of The Caperberry Collective. Today, Olivia tells us all about her company, what’s important to her when picking her next getaway, and about her best family travel tips for the UK.
Founded in 2016, Caperberry is an online platform that provides a stunning collection of hand-picked products, fashion, food, destinations, ideas, interviews, and brands; in other words, a gem that will inspire you endlessly. Caperberry is for the mums who adore the world of motherhood, as much as they love a good Vietnamese-style chicken and noodle salad. It’s a dream for those who can’t resist a sweet little knitted baby bonnet, as much as they love scrolling through eBay on the hunt for an old Celine bag or the perfect vintage wallpaper. Caperberry is here to feed all of your cravings and to keep your entrepreneurial streak alive and raring.
“Oh gosh, 2016 feels like such a long time ago! Before and during the ‘creation process’ of Caperberry Collective, I stumbled upon brand after brand, every recipe and restaurant out there, and about a million travel destinations, each of which were bucket-list material. I couldn’t help but wish that I had somewhere (other than the album full of screenshots on my phone) to store and share these amazing brands and dreamy potential vacay destinations. That’s when Caperberry came about.”
“After having my son in 2018, the beautiful and diverse world of motherhood opened up to me and, naturally, Caperberry leaned towards this lifestyle too. In terms of the platform, nothing changed too drastically, but certain features, brands, and particularly travel destinations, gradually became more baby-friendly. As most mamas will know, when your little one enters your life, you start to approach everything through a baby-oriented lens. Still, Caperberry was, and is, no ordinary mama and baby site. It’s all about keeping things relevant, but fun! Caperberry places little emphasis on motherly ‘advice’ (there’s too much of that on the internet already), and more on staying true to yourself, continuing to get inspired, feeding your interests, and taking the trips you always dreamt of (with the kids in tow, of course)!”
“Five years from now, Caperberry will be every mama’s favorite platform! We’ll be throwing events, checking out more travel destinations and, who knows, maybe we’ll even have launched a little line of our own. Stay tuned!”
“Absolutely! How family-friendly a destination is, plays a big role. If I’m looking at hotels, I need to know if it’s child-friendly, especially when I have my loud (and rather mischievous) 2-year-old by my side. I don’t think kids clubs or creches are a necessity (although occasionally it also wouldn’t go amiss), but I find friendly staff that are welcoming to children very important. What I don’t want is to, let’s say, have to roam the entire resort for a baby-changing spot when things are about to get messy, or to feel pressured during breakfast when toast suddenly flies across the room. After all, things like these are part of motherhood, and we shouldn’t feel ashamed of them!”
“I try to look for family-friendly stays where little ones have enough freedom and space to run amuck (with nothing left unthought of: pool fences, safety features, you name it), whilst us mamas (and papas) watch over them and sip on a glass of something refreshing.”
“100 percent yes! To me, a boutique-style stay means gorgeous interiors, seriously good food, breathtaking scenery, and, of course, all the savvy little extras. If a hideaway has all of this and is family-friendly, it’s a dream come true for us and definitely Caperberry-approved! After all, the platform is all about being true to our identity (mixed with a perfect dose of the sweet chaos that comes with the kids), and one thing is for sure: our love for stunning hotels, retreats, and stays is not going to change anytime soon, regardless of the number of kids we bring along!”
“Yes! Last year, in particular, was all about conscious travel for us. We went to explore several parts of the United Kingdom – including the Isle of Skye, Cornwall, and Bath – which meant fewer air miles on our conscience, with absolutely no compromise on adventure and fun-filled family time. This year, our trips will take us a little further afield, but of course, we’ll still factor in conscious travel by eating locally and opting for stays that work with the surroundings and minimize their footprint on the landscape they reside on.”
“Although I have an endless list of best family travel tips for the UK, one stood out in particular. Cornwall has an absolutely incredible coast and like most kids, Max already loves spending time outdoors. Having the beach in front of our doorstep was, hence, more than enough to satisfy a little boy’s love for sandcastles, rock pooling, and paddling.”
“My partner loves to fish so he’ll go out for the afternoon and come back with a bass or two and bucket loads of mussels that we’ll either grill or whip up into something ridiculously fresh and tasty. Our Caper Guide on Cornwall has it all, so make sure to check that one out if you’re planning a trip to this great destination!”
“First up, there’s the Trebetherick’s St. Moritz Hotel. With the stunning Polzeath beach to its right and pretty little Daymer Bay to its left, this hotel bounces off its idyllic location. Very family-friendly, equipped with a gorgeous spa, and the choice of a hotel room, apartment or self-catering villa.”
“Next up: Kudhva. In a high location nestled amongst tall trees in a 45-acre disused quarry, surrounded by willow groves, gorse bushes, and wildflowers, you’ll find this stunning little haven. This place will satisfy your and your little one’s dreams about treehouses, glamping, and last but not least, wood-fired hot tubs. A real gem, if you ask me!”
“Although these stays are beyond fantastic, there are so many other hideaways that we could recommend in this great little corner of the world: from the luxurious and very family-friendly TRVLBEES property Fowey Hall Hotel, to the super sweet Primrose House just seconds away from Porthminster Beach in St. Ives.”
“The food scene just gets better and better every time! Think huge amounts of fresh seafood, locally-grown veggies, cheese, honey, and so on. You name it, and they’ll have it: whether home-grown or fished out of the big blue! There’s a handful of great vineyards to hop over to for a little bit of tasting, with stunning on-site restaurants that are well worth a visit. Trevibban Mill (not far from Padstow) should be at the top of your list (with or without the kids)!”
“Personally, the near future is all about the imminent arrival of baby number two, whilst keeping baby number one happy, fed, and watered! As for Caperberry, it’s a platform that will continue to be all about sharing great stories, wonderful brands, and delectable recipes, with a couple of dreamy destinations on the side! What more could I possibly wish for?”